Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.
Get started with Marketing Hub today!
HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.
Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.
ActiveCampaign is email and marketing automation software with added sales CRM functionality. With ActiveCampaign, users can create automated marketing and sales processes.
Stay Engaged: Drive revenue with high-quality leads.
Drive Productivity: Save time and resources with efficiencies that scale.
Empower Connections: Measure and optimize marketing investments with strategic reporting.
AI Capabilities: Generate content and complete tasks faster with AI-powered HubSpot tools.
What ActiveCampaign Offers:
What Sets HubSpot Apart:
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
What ActiveCampaign Offers:
What Sets HubSpot Apart
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
What ActiveCampaign Offers:
What Sets HubSpot Apart:
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
What ActiveCampaign Offers:
What Sets HubSpot Apart:
Feature |
HubSpot |
ActiveCampaign |
---|---|---|
Base License
|
Marketing Hub Professional
|
ActiveCampaign Professional
|
Email Marketing
|
|
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Deliverability Monitoring
|
|
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A/B testing
|
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Email Analytics
|
|
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Workflow & Approval Automation
|
|
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Reporting
|
|
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Campaign Management
|
|
|
Predictive Content
|
|
|
Split Automation Testing
|
|
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Email Health Reporting
|
|
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Social Media & Ad Management
|
|
|
SEO Tools
|
|
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Dynamic Personalization
|
|
|
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Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.
ActiveCampaign’s pricing is straightforward, customers have the option of selecting a standalone marketing or a sales plan. They can also elect to purchase a Marketing+ CRM bundle. Pricing is done by number of contacts.
Read more in the HubSpot Annual ROI Report.
Capability |
HubSpot
|
ActiveCampaign
|
---|---|---|
Base License
|
$$$
Marketing Hub Professional |
$
ActiveCampaign Professional |
Contacts
|
2,000
|
2,500
|
Onboarding
|
$$
|
Included
|
Service & Support
|
Phone, Chat & Email support included
|
Knowledge Base, Email & Chat
|
Training & Educational Resources
|
Included:
HubSpot Academy, Community
|
Included:
ActiveCampaign University, Forum & Community
|
Migration
|
Not required
|
Included
|
Customization / Configuration
|
Easy to customize & configure in-house
|
Easy to customize & configure
|
Developer Support
|
$
|
$
|
Integrations
|
$
App Marketplace
|
$
|
Maintenance / Admin
|
Enjoy a seamless platform built on one code base
Admin not required
|
$
Low-code platform
1 admin
|
—
|
|
—
|
For more information on ActiveCampaign’s pricing, visit their pricing page.
Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.
Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.
HubSpot gives me more customized options than ActiveCampaign for every touch point we have.
Rosellina Castagna
Marketing Director
Convierte Más
Picking software to run your business is not a decision you make lightly. We’re here to make it easier.
Check out the hundreds of marketing apps and integrations you can use with HubSpot.
Set your marketing campaigns on autopilot with marketing automation software powered by HubSpot Smart CRM.
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.