Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.
Get started with Marketing Hub today!
HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.
Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.
Adobe is a software company offering a range of products and services for creative professionals, marketers, and businesses. Adobe owns marketing automation software, Marketo.
Marketo is a marketing automation software designed for businesses to streamline, automate, and measure their marketing efforts across multiple channels.
Stay Engaged: Drive revenue with high-quality leads.
Drive Productivity: Save time and resources with efficiencies that scale.
Empower Connections: Measure and optimize marketing investments with strategic reporting.
AI Capabilities: Generate content and complete tasks faster with AI-powered HubSpot tools.
What Marketo Offers:
What Sets HubSpot Apart:
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
What Marketo Offers:
What Sets HubSpot Apart:
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
What Marketo Offers:
What Sets HubSpot Apart:
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
What Marketo Offers:
What Sets HubSpot Apart:
Feature |
HubSpot |
Marketo |
---|---|---|
Base License
|
Marketing Hub Enterprise
|
Marketo Ultimate
|
Email Marketing
|
|
|
Deliverability Monitoring
|
|
$$$
Requires Email Deliverability Power Pack Add-On
|
A/B testing
|
|
|
ABM Tools
|
|
$$$
Requires Target Account Management Add-On
|
Advanced Multi-Touch Attribution Reporting
|
|
$$$
Requires Marketo Measure Add-On
|
Workflow & Approval Automation
|
|
|
Reporting
|
|
|
Campaign Management
|
|
|
Advanced Predictive Content
|
|
Via Adobe Sensei
|
Mobile Marketing
|
$$$
Requires Mobile Engagement Add-On
|
|
Predictive Audiences
|
|
|
Email Health Reporting
|
|
$$$
Requires Email Deliverability Power Pack Add-On
|
Social Media & Ad Management
|
|
|
SEO Tools
|
|
|
—
|
|
—
|
Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.
Marketo does not publicly publish pricing but licensing is generally determined by increases of 1,000 contacts.
Read more in the HubSpot Annual ROI Report.
Capability |
HubSpot
|
Marketo
|
---|---|---|
Base License
|
$$
Marketing Hub Enterprise |
$$
Marketo Ultimate |
Contacts
|
Pay only for contacts that you market to
|
Pay for every contact in your database
|
Onboarding
|
$
|
$$
|
Service & Support
|
Phone, Chat & Email support included
|
Phone, Chat support included
|
Training & Educational Resources
|
Included:
HubSpot Academy, Community
|
Included:
Forums & Self-Help Videos
|
Migration
|
Not required
|
Not Included
|
Customization / Configuration
|
Easy to customize & configure in-house
|
Requires deep knowledge of the platform
|
Developer Support
|
$
|
$$
|
Integrations
|
$
App Marketplace
|
$$
|
Time to Value
|
$
84 days to activation
|
$$
"Steep Learning Curve" was listed as a Caution for Gartner's 2022 B2B Marketing Automation Platform Magic Quadrant |
Maintenance / Admin
|
Enjoy a seamless platform
built on one code base Admin not required
|
$$$
Requires in-house maintenance connections for the rest of your tech stack (e.g. CRM) |
Sandbox
|
Included
|
Included
|
—
|
|
—
|
For more information on Marketo's pricing, visit their pricing page.
Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.
Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.
The tools we had been using weren’t integrated and were too difficult to use effectively with a limited staff. Marketo’s inbound capabilities were quite limited and were more focused on outbound, email automation, and tracking. Even leveraging those capabilities was cumbersome; the user interface was not as intuitive as HubSpot’s.
Peggy Winton
Vice President and CMO
AIIM
Picking software to run your business is not a decision you make lightly. We’re here to make it easier.
Check out the hundreds of marketing apps and integrations you can use with HubSpot.
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