Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.
Get started with Marketing Hub today!
HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.
Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.
Salesforce is a cloud-based customer relationship management (CRM) platform with applications for sales, service, marketing and more that help bring customers and companies together.
Pardot, also known as Marketing Cloud Account Engagement, is a marketing automation platform designed to help businesses streamline their marketing processes, nurture leads, and effectively align sales and marketing efforts.
Stay Engaged: Drive revenue with high-quality leads.
Drive Productivity: Save time and resources with efficiencies that scale.
Empower Connections: Measure and optimize marketing investments with strategic reporting.
What Pardot Offers:
What Sets HubSpot Apart:
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
What Pardot Offers:
What Sets HubSpot Apart:
Marketing Hub customers take an average of 51 days to activate Marketing Hub. (Hubspot Annual ROI Report)
What Pardot Offers:
What Sets HubSpot Apart:
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
Feature |
HubSpot |
Pardot |
---|---|---|
Base License
|
Marketing Hub Enterprise
|
Pardot Advanced
|
Email Marketing
|
|
|
ABM Tools
|
|
|
Campaign Management
|
|
|
Workflow & Approval Automation
|
|
|
Reporting & Dashboards
|
|
|
Sales & Marketing Collaboration Tools
|
|
$$$ Requires Salesforce Emails & Alerts |
Advanced Reporting (MTRA & CJA)
|
|
$$$ Requires B2B Marketing Analytics Plus |
Engagement History Dashboards
|
|
$$$ Requires Engagement History Dashboards |
Predictive Analytics
|
|
|
Business Units
|
$$$ Requires Business Units Add-On |
|
SEO Recommendations & Optimizations
|
|
|
Social Media Management
|
|
|
Ad Retargeting and Management
|
|
|
Content Strategy & Optimization
|
|
|
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Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.
The Pardot pricing may look pretty straightforward, but it’s layered and more complex with add-ons and supplemental costs than at first glance.
Read more in the HubSpot Annual ROI Report.
Capability |
HubSpot
|
Pardot
|
---|---|---|
Base License
|
$$
Marketing Hub Enterprise |
$$
Pardot Advanced |
Contacts
|
10,000
|
10,000
|
Onboarding
|
$
|
$
|
Service & Support
|
Phone, Chat & Email support included
|
20% of net licensing fees
|
Training & Educational Resources
|
Included:
HubSpot Academy, Community
|
Included:
Trailblazer Academy, Community
|
Migration
|
Not Required
|
$$
Add-on
|
Customization / Configuration
|
Easy to customize & configure in-house
|
$$$
Often requires partner or developer support
|
Developer Support
|
$
|
$$
|
Integrations
|
$
App Marketplace
|
$$
Salesforce AppExchange
|
Maintenance / Admin
|
Enjoy a seamless platform built on one code base
Admin not required
|
$$$
Set-up and maintain connectors for multi-cloud integrations ~20 work hours to configure, with regular updates (source) |
Sandbox
|
Included
|
Included
|
—
|
|
—
|
For more information on Pardot’s pricing, visit their pricing page.
Calculate Your ROI with HubSpot
Calculate the return on investment (ROI) you could experience with HubSpot products using our free and easy-to-use ROI Calculator. You can also calculate the total cost of ownership (TCO) of your HubSpot software based on aggregated data from 177,000+ HubSpot customers globally.
Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.
In comparison to our large organization, we’re a rather small marketing team. HubSpot enables us to scale our efforts and deliver an efficient and effective customer experience.
Julie Strachan
Senior Marketing Manager
BOYD, Former Pardot User
Sync data between Pardot and HubSpot without manual data entry or messy, time-consuming imports.
Check out the hundreds of marketing apps and integrations you can use with HubSpot.
Plan your social media content with a handy calendar guide and template.
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.