HubSpot
HubSpot’s Marketing Starter has all the tools you need to start marketing right. Convert, engage and nurture your audience with ads, live chat, email, forms, Facebook messenger, and more. Stay organized in the #1 CRM for SMBs.
RD Station vs HubSpot
Overview
Starting to scale your marketing? Good news - you’ve got plenty of options! With so many options, getting started has never been easier. But getting started right is tougher than ever.
In your process to find the best marketing tool for your business, you might wonder how RD Station compares to HubSpot Marketing Starter. RD Station provides many of the marketing features that a smaller or less advanced company would need at a low cost. HubSpot provides all the features a business needs to start marketing, plus a free CRM system.
RD Station
RD Station Marketing manages and automates your digital marketing activities. Attract qualified visitors to your website, turn visitors into Leads and business opportunities, close deals and track your results.
Compare by Feature
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| RD Station Basic | HubSpot | |
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| Lead capture (forms, pop-ups, etc.) |
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| Dashboard with basic reports |
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| Phone support |
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| Email marketing with drag & drop editor |
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| CRM |
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| Live chat & chatbots |
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| Gmail and Outlook Integration |
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| Part of a full front office suite |
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| Facebook/Instagram lead ads |
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| Number of users |
7 |
unlimited |
Capabilities
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Follow up with leads and nurture them through your funnel with beautifully crafted email marketing campaigns that look great on any device.
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Track and manage all your contact information and activity in the same place you do your marketing. Use contact data for more relevant, personalized campaigns, and get full context into your leads’ activity over time.
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With HubSpot conversations you can engage in contextual, personalized customer service conversations with your customers in real time on your website. You can also use bots to improve live chat efficiencies and scale 1-to-1 communications.
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Create targeted lead ads on Facebook or Instagram that automatically capture contact information and sync with your HubSpot account.
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HubSpot CRM provides a comprehensive two-way sync so you can create a new contact in your CRM, access email templates, and log sales activities without leaving Gmail or Outlook.
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Get an up-to-the-minute view of your entire sales funnel on a clean, visual dashboard.
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Go way beyond names and job titles. Every interaction with a lead is stored in a tidy timeline, including calls, emails, meetings, and notes.
What are customers saying?
HubSpot is named the #1 Best Product for Marketers in G2 Crowd Best Software Awards in 2020 and 2019.
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The biggest thing that's different with HubSpot is that it eliminates the obstacle to getting our marketing done. With marketing software that we used in the past, we would try to create a campaign or develop lead scoring, but the barrier to execution was too high. It just seemed overly complex or we would have needed to hire a consultant. We would never end up getting it done. When we switched to HubSpot, those obstacles were removed. We now can do things quickly and efficiently.
Jeff Furst
Founder, President, CEO
FurstPerson
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Eloqua was supposed to be marketing automation but it felt like a bad email tool. For example: there were no templates available and if you wanted to edit emails you had to work with long strings of HTML code that appeared in one single line.
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While most marketing automation tools have reached a certain level of parity when it comes to standard features (lead records, social, email marketing, landing pages, etc.) not every company excels in training, best practices, and support. Of all of the tools I've used (Eloqua, Marketo, HubSpot), HubSpot clearly focuses on usability and customer retention. It's tailor-made for orgs that want fast ramp-up and ROI and does a fantastic job of making sure that multiple resources exist for whatever question you might have.
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There are many vendors and products out there, some are very robust, complicated and expensive, typically aimed at large enterprises such as Marketo. These require numerous resources to implement and utilize. However, if you are a ~$500M company with a small marketing department, HubSpot could be the perfect fit for your needs. They have excellent onboarding and customer support. And their sales agents are very thorough and look out for you immediate needs and future growth needs.
Gartner Review
HubSpot is trusted by over 121,000 businesses in more than 120 countries.
A Community That Has Your Back
HubSpot Solution Partners
HubSpot’s Solution Partner Program is a network of over a thousand agencies to help you resource your marketing strategy with HubSpot. Whether you need someone to help create content, set up ads, or build workflows, there’s a partner here for you.
HubSpot Community
Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize Marketing Hub for your needs, there are over 85,000 community members ready to answer your questions.
Knowledge Base
You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.
