HubSpot CMS combines website creation with the power of a CRM platform to customize the entire buying journey, streamline marketing and sales alignment, and deliver true closed-loop reporting.
Get started with CMS Hub today!
HubSpot is a cloud-based customer relationship management (CRM) platform that helps scaling businesses grow better with sales, service, marketing, and content management software.
CMS Hub is a content management system (CMS) from HubSpot that provides features to help businesses create, manage, and analyze their website and blog content.
WordPress is an open-source website creation platform that uses a MySQL database and is written in PHP. It’s a popular tool for individuals without any coding experience who want to build websites and blogs.
Enhance Personalization: Create unique experiences for each website visitor.
Drive Results: See how your website is working alongside your marketing, sales, and service teams to drive results for your business.
More Secure: Your commitment to safety and reliability is backed by our dedicated 24/7 security team.
What Wordpress Offers:
What Sets HubSpot Apart:
According to HubSpot internal research, 64% of web managers whose sites receive 6-10 page views per visit use HubSpot’s content management tools. (source)
What Wordpress Offers:
What Sets HubSpot Apart:
CMS Hub Professional and Enterprise customers see traffic to their websites increase by 211% or more after 12 months. (Hubspot Annual ROI Report)
What Wordpress Offers:
What Sets HubSpot Apart:
CMS Hub Professional and Enterprise customers see traffic to their websites increase by 211% or more after 12 months. (Hubspot Annual ROI Report)
What Wordpress Offers:
What Sets HubSpot Apart:
Feature |
HubSpot |
Wordpress |
---|---|---|
Pre-Built Themes
|
|
|
Drag & Drop Editor (WYSIWYG)
|
|
|
SEO Recommendations & Optimizations
|
|
|
24/7 Security Monitoring & Threat Detection
|
|
$$$ Requires Plug-In |
Standard SSL certificate
|
|
|
Gated Content
|
$$$ Requires CMS Enterprise |
|
User & Role-Based Administration
|
|
|
Content Staging
|
|
$$$ Requires Plug-In |
Dynamic Content & Personalization
|
|
|
Multi-language Content Creation
|
|
|
A/B testing
|
|
|
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CMS Hub gives you all the tools you need to create and optimize website pages with ease — with, or without a developer. And since it's part of the HubSpot CRM platform, you can use that data to build a remarkable website experience.
Service & Support: HubSpot provides different support channels depending upon your subscription, all included.
As an open source platform, WordPress’ sticker price is free, but there are necessary, hidden costs to operating a website that adds up quickly when leveraging WordPress.
Read more in the HubSpot Annual ROI Report.
Capability |
HubSpot
|
Wordpress
|
---|---|---|
Base License
|
$$$
CMS Hub Professional
|
$
Wordpress Business
|
# of pages
|
10,000
|
Unlimited
|
Onboarding
|
$$
|
Not included
|
Service & Support
|
Phone, Chat, and Email support included
|
Chat & Email support included
|
Training & Educational Resources
|
Included:
HubSpot Academy, Community
|
Included:
Support Guides, Community Forums
|
Migration
|
Not Required
|
Not included
|
Customization / Configuration
|
Easy to customize & configure in-house
|
Requires third-party help when plugins are used
|
Developer Support
|
$
|
Not included
|
Integrations
|
$
App Marketplace
|
$
Plugins
|
Maintenance / Admin
|
Enjoy a seamless platform
built on one code base No Admin Required
|
$
20 work hours to configure, regular updates required from a developer
|
—
|
|
—
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For more information on Wordpress pricing, visit their pricing page.
Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.
We were familiar with HubSpot’s landing pages tool in Marketing Hub, and I liked how simple and straightforward the backend is compared to WordPress. [Apptega worked with a web development agency to bring their site from WordPress into HubSpot.]
Joelle Palmer
Digital Marketing Manager
Apptega
Our expert research team put in hours of work comparing the top 5 website builders in their field to bring you the best, most up to date information.
A free suite of content management tools for marketers and developers. Create or expand your website with free hosting, visual editing features, and more.
Companies trust HubSpot CMS to drive business growth. See what others have built with HubSpot’s tools, and get inspiration for your own website.
CMS Hub has everything you need to build a powerful, optimized website that converts.